IDEO Thoughtless Acts

If you are not familiar with the ‘Thoughtless Acts‘ train of thought, I highly recommend that you read into it more. Here’s a snippet:

Some actions, such as grabbing onto something for balance, are universal and instinctive. Others, such as warming hands on a hot mug or stroking velvet, draw on experiences so deeply embodied that they are almost unconscious. Sill more, such as hanging a jacket to claim a chair, have become spontaneous through habit or social learning. Observing such everyday interactions reveals subtle details about how we relate to the designed and natural world. This is key information and inspiration for design, and a good starting point for any creative initiative.

Julia has been getting some major press (first from a post on BoingBoing then from the Official IDEO site) for her Flickr Thoughtless Acts Group. If you’re still curious as to what this is all about, check out the group – there’s lots of good pictures there.

Posted: June 2nd, 2005


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